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Are you a creative and driven graduate with a passion for media, branding, and community engagement? The South African Broadcasting Corporation (SABC) is calling on dynamic individuals to apply for the Marketing Assistant Internship at Good Hope FM, Cape Town’s leading lifestyle and music radio station. This internship offers an invaluable opportunity to be part of one of the country’s most respected media institutions while gaining real-world experience in the fast-paced world of marketing.
What is the Purpose of the Internship?
The main goal of the Marketing Assistant Internship is to support the Marketing Manager in all aspects related to marketing the station—both on-air and off-air. This includes everything from executing campaigns and promotions to managing logistics, communication, and admin duties. Ultimately, the intern will help improve brand visibility, grow listener engagement, and support corporate social initiatives (CSI).
This internship is ideal for recent graduates eager to break into the media and marketing industries, especially within the radio broadcasting environment.
Key Responsibilities You Will Take On
Interns will have a broad range of responsibilities that will give them a full-circle understanding of radio marketing. Some of the main duties include:
Event and Campaign Support
- Assist during station-hosted events and promotional campaigns.
- Ensure proper branding and presence at events and outside broadcasts.
- Draft business plans and prepare detailed documentation for campaigns.
Promotions and Activations
- Conceptualize creative promotional activations and competitions.
- Implement campaigns that align with Good Hope FM’s image and target audience.
- Coordinate the procurement and delivery of promotional materials and prizes.
Communication and Collaboration
- Work closely with programming teams to roll out on-air promotions effectively.
- Liaise with suppliers and service providers to ensure smooth logistics.
- Maintain relationships with stakeholders and respond to campaign updates.
Administrative Tasks
- Handle general marketing office tasks, including documentation and logistics.
- Track invoices and payments related to marketing activities.
- Ensure all processes comply with SABC procurement and PFMA policies.
Essential Skills and Requirements
To qualify for the internship, applicants must meet the following criteria:
- Educational Qualification: A National Diploma or Degree in Marketing, Communication, or related fields (NQF Level 6).
- Technical Skills: Proficiency in Microsoft Office and basic SAP systems.
- Project Management: Ability to plan, organize, and manage events or campaigns.
- Industry Knowledge: Basic understanding of the radio broadcasting environment and current marketing trends.
- Soft Skills: Strong written and verbal communication, interpersonal skills, creativity, and teamwork.
The ideal candidate should also demonstrate strong copywriting abilities and have an eye for detail, especially in digital brief preparation and presentation creation.
Why Choose an Internship at Good Hope FM?
Good Hope FM is more than just a radio station—it is a vital part of Cape Town’s cultural and entertainment scene. Interning here means you will:
Learn from Industry Experts
Work side by side with professionals who have shaped South African radio broadcasting. This environment is ideal for learning best practices and gaining hands-on experience.
Build a Strong Network
You’ll have the opportunity to meet and collaborate with stakeholders, artists, influencers, and corporate partners. This exposure is essential for building your career in marketing and media.
Make a Real Impact
As a marketing intern, your contributions will be seen and felt through the station’s campaigns and community engagement efforts. You won’t just be getting coffee—you’ll be driving brand visibility!
Compliance and Ethical Standards
Interns will also be expected to uphold and comply with SABC’s internal and national regulations, including:
- Procurement Procedures
- Public Finance Management Act (PFMA)
- Standard Operating Procedures (SOPs)
Adhering to these guidelines is critical for ensuring ethical marketing practices and maintaining the station’s professional integrity.
Reports and Campaign Analysis
After each event or campaign, the intern will play a key role in:
- Drafting weekly/monthly performance reports.
- Preparing post-campaign reviews.
- Providing insights that will help refine future initiatives.
These responsibilities not only help develop analytical skills but also provide tangible outcomes to include in your professional portfolio.
Who Should Apply?
If you are:
- A graduate in marketing or communications,
- Interested in the media and radio broadcasting world,
- Passionate about branding and promotions,
- Organized, creative, and proactive,
Then this internship is tailor-made for you.
How to Apply
Don’t miss out on this chance to start your marketing career with one of South Africa’s most iconic broadcasters. Applications are open now!
Apply here: www.sabc.co.za
Be sure to submit your detailed CV, a cover letter outlining your interest and qualifications, and any relevant academic transcripts.
Whether you’re dreaming of becoming a brand strategist, media planner, or content marketer, the Marketing Assistant Internship at Good Hope FM is the first step toward a fulfilling career in the media landscape. Apply today and be part of a team that’s not just about music—it’s about making an impact.
Are you ready to make waves with Good Hope FM?
